2011年12月22日星期四
That The courtroom sided by using eBay about each one of Tiffanys cases
That The courtroom sided by using eBay about each one of Tiffanys cases, acquiring which, within present legislations, eBays decisions usually do not matter the idea to be able to legal responsibility within also special as well as contributory practices. Tiffany v. eBay, ___ F. Supp. 2d ___, 08 WL 2755787 (Absolutely no. 2004 Civ. 4607) (Azines. N. D. B., July age 14, 08). That the courtroom explained: your lady coronary heart of the contest seriously isn't whether or not counterfeit Tiffany jewellery must increase about eBay, nonetheless alternatively, which must carry that impediment regarding policing Tiffanys priceless trademarks within Net trade.? 08 WL 2755787, *1. That the courtroom established which Tiffany, not necessarily eBay lose interest which impediment. eBays nominative good technique brand won't amount to special infringement To be able to set up special brand infringement, any plaintiff have got to set up which? one particular) there are any good tag that is certainly titled to be able to safety within that Lanham Action; which (a couple of) that defendant utilised that tag, (several) within trade, (several) sn interconnection with all the great deals... as well as marketing and advertising regarding products as well as products,? (a few) minus the tiffany bracelet plaintiffs concur.? 1-800Contacts, Inc. v. WhenU.com, Inc., 414 F.3d 400, 406-07 (2d Cir. 2005). Tiffany argued which eBay straight infringed about it has the aiffany? brand within several techniques: one particular) through marketing and advertising that access regarding Tiffany products about eBay in addition to through deriving sales revenue in the great deals regarding Tiffany products and solutions on the webpage; a couple of) through acquiring sponsored hyperlinks? about The search engines! marketing and advertising eBays great deals regarding Tiffany products and solutions; in addition to several) via mutual and lots of legal responsibility with all the infringing eBay owner, because eBay says in addition to assists tiffany necklace that owner. 08 WL 2755787, *25. eBay defended contrary to the tiffany jewelry cases regarding special infringement with all the safety regarding nominative good work with, proclaiming who's appeared to be titled to create marginal technique brand to be able to enlighten 3 rd gatherings in the access regarding Tiffany products and solutions about eBay. Name. This also contended which due to the fact no straight market whatever on the webpage, in addition to as an alternative only supplies a company to be able to retailers, the idea can't be along as well as severally accountable for any retailers? infringement. Name.
2011年12月18日星期日
Choosing The Right Writer! Ever made a decision that you really wish you hadn't?
Choosing The Right Writer! Ever made a decision that you really wish you hadn't? We all have, so, you're in good company, but when it comes to copywriters, what company do you want to keep? There are a lot of writers out there. The strange thing is that there are an awful lot of inexperienced writers out there who have: - An over inflated sense of their own value- A severely impaired sense of their own ability- A wholly inadequate business knowledge- A plain daft charging structure! I can see you're smiling! That tells me that you've either met them, come across them, or worse - you’ve actually hired them! After 25 years as a copywriter covering the whole spectrum literally from A-Z, I think I have earned the right to ask … why? But how can you spot them tiffany bangle and avoid them? How do you judge what's good, bad and simply awful? 1. Read their website… carefully Is it littered with spelling mistakes, or does it make daft claims about their wives' expensive habits? Does it ring with hyperbole - ultimate, fantastic, superb, unbelievable - and other such claims that are simply hard to swallow? 2. Are they promising results? Does the writer promise results? If they do, run away, as fast as your fingers can carry you. Nobody, but nobody, can guarantee you any sort of result because no one knows what will happen, or why. All you can ever do is make intelligent decisions based on the best evidence. 3. Look closely at the structure of their website What they are presenting and how they sell themselves is exactly what you are hiring them to do for you. Does their website work? If it's confusing, there’s every chance their thinking will be just as muddled and confused. 4. Is it easy to communicate with the writer? The art of communication is exactly about what copywriting is all about. If the writer can't get you to respond and doesn't make it easy for you, what chance does your product, service or solution tiffany jewelry stand in that writer’s hands? 5. Take a long look at the writer's headline This is where the initial promise is made and it has to hit home hard. In a few words - not more than 8-10 - you have to know what this writer is offering. tiffany set If writers can't write great headlines to sell themselves they are not likely to be able to write one for you, either! 6. What sort of experience is the writer offering? Does the writer tiffany ring have a broad span of experience that covers pretty much everything? If they are freelance and offering to sell you a service then they should be offering the wealth of experience that justifies the price they are looking to charge. 7. Sort out a sensible price! Copy is both a skill and a saleable service, just like any other. Just like you, a copywriter is in business to make money - to cover costs and make a profit. There is nothing wrong with profit. That's what business is all about. But there is a lot wrong with obscene profiteering. You should be able to hire the services of a genuinely good writer for £250-450 GBP ($450-650 US) a day. In the end… You want a writer with great experience, an inquisitive mind and huge talent with words. You want someone who understands the human psyche and knows just what triggers to pull and in what sequence. You want someone with whom you can build a longterm relationship. Someone that understands your business and, to a degree, understands you too! You want someone who can bring something different to the Rolex replica table - innovation, imagination, creativity, flair, style, experience and knowledge. Preferably, it's someone with solid direct response experience under their belt that can help you to drive things through. Treat them with a proper professional respect and ask no more of them than you would ask of yourself and your business will have uncovered a real gem and one of the very best allies it could ever hope to find. It's really not such a tall order - if you know exactly what to look for!
订阅:
博文 (Atom)